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Dutch Boy’s 2027 Color of the Year

Dutch Boy announced Deep Rooted, an earthy orange that underscores themes of grounding, authenticity, and human connection. The tone and its name reflect an interest in materials and colors that feel connected to soil, landscape, and craft.

Reviewing Dutch Boy’s past picks shows a balanced approach: they move between warm and cool tones, neutrals and color, light and dark, often favoring saturated hues with a slightly muted or “muddied” quality that works well indoors.
Graham & Brown’s 2027 Color of the Year

Graham & Brown selected Rose Earth as part of their Design of the Year. As a wallcoverings brand, they paired the hue with coordinating wallpaper patterns and a mural. Rose Earth, inspired by Italian clay, is a warm neutral that joins several other 2027 picks in referencing earth, roots, and grounded materials.
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