More than a decade ago we launched a small t-shirt line with designs for women, men and—even dogs. Seriously. We eventually retired the line, so who knows how many of those shirts are still out there—beyond the dozen or so in my dad’s closet (he was our biggest fan) and the one that turned up at a book signing in 2015.

Earlier this year we started thinking about relaunching the line, but with a different approach: move away from obvious logo tees toward versatile shirts that comfortably fit into anyone’s closet while still feeling unmistakably like us.

For months we refined designs, tested fabrics and fits, and wore prototypes around the house to make sure they lived up to everyday life. Today we’re excited to share the result: a curated collection that blends simplicity, comfort and a little bit of personality.

If you’re reading this on a device that supports video, we filmed a short clip showcasing the full collection. If you can’t watch it right away, no worries—below we describe the colors and styles so you can get a feel for the range.

We’ve been wearing a few of the new styles in photos and on Instagram the past few weeks. Sherry’s top pick is the Classic Black, and she’s also been reaching for Onyx a lot. I tend to gravitate toward Midnight but lately Extreme Gray has been my go-to more often than not.

For people who like a bit more visual interest, we included patterned options. The Black-on-Black Stripe offers a subtle texture while the Black Ombre provides a soft fade for a more dynamic look.

Sherry also insisted on adding animal prints—her belief is that animal prints are neutral and belong in every wardrobe. The Panther and Raven prints are designed to blend in with everyday outfits, while the men’s Stallion print brings a little boldness without being over the top.

We also launched a limited BUY ONE GET ONE FREE promotion to make it easy to pick up a couple of favorites—one for you and one for someone you love. It’s a fun way to double up on styles and try combinations without committing to a single color.

Friends and family got early samples and the feedback has been encouraging. Comments ranged from playful—“Wow, they all feel like the same shirt!”—to incredulous—“Wait, are these all the same shirt?” We take that as a compliment: consistent fit and quality across styles was a top goal.

We’re confident in these shirts, which is why we’ve focused on craftsmanship, soft fabrics and reliable sizing—so you can feel good wearing them day after day.

Ready to shop? Scroll through the gallery below to see color swatches and styling ideas. We know it can be tough to pick a favorite, so consider trying two different shades to see which one becomes your go-to.

And just to be clear—this post has a playful edge: HAPPY APRIL FOOLS! We love a bit of silliness and tradition, and this riff on a t-shirt relaunch was our way of joining in the fun.

If you enjoyed this, you might like other playful projects we’ve shared over the years. We’ve done themed videos, novelty product launches and other light-hearted posts that reflect our love of home, humor and creativity. Below is a short list of some memorable past pranks and projects that fans have enjoyed over the years.

• 2019 – Our podcast theme song reveal
• 2018 – A tongue-in-cheek beach house workout video
• 2017 – The launch of a novelty sock collection
• 2016 – A mock app for swapping decor items
• 2015 – A playful voice assistant concept for decorating
• 2014 – An inter-household crafting challenge
• 2013 – A debut music-style video that became a fan favorite
• 2012 – A humorous post about an over-the-top toilet purchase
• 2011 – Plans for a playful kids’ playroom reveal
• 2010 – A cheeky curb appeal upgrade concept
• 2009 – A parody post about feline-inspired light fixtures

Thanks for joining the fun. If you loved the idea of a t-shirt relaunch, we appreciate the enthusiasm—and if you just came for the joke, we hope it gave you a good laugh.